During my two years working for ANF, my team planned the social media channels, we brainstormed copy, and I was then tasked to work on the graphics.
We used these graphics to mark some important dates in the calendar year, share events, conferences, webinars, testimonials from pharmacists about the training program, and so on.
Often, in these calendar dates, we tried to improve brand awareness by making either the graphic or the copy relate to the training programme brand, FIT.
This one on the left being about the Sign Language day, the ones below ranging from Three Wise Men Day, the Christmas season, Halloween, among other celebrated days.
We also organised Open Days, where prospective students could participate in the training programme FIT, and we promoted them online through our social media channels, as well as newsletters.
We promoted other campaigns, such as anniversary discounts, among others.
To promote the training programme, we also collected testemonials from prticipants via text or video testemonials which we edited inside a template.
Below, there are some graphics created for the newly implemented training programme for pharmacy technicians or young people looking for a career in the field, which is usually a younger target, so we chose to communicate with vibrant colours and in a language that expressed the chance of future career opportunities and prospects for those who either didn’t have any, or already considered the field.
We created quizes to test the knowledge under the umbrella of our training programme for pharmacists, FIT.
We used Instagram stories for this purpose and created some dynamism on our page. The base of the graphic was created and then we tested the space to add the quiz interaction and on the next story, we included the solution and a short description of the correct answer, each colour representing a different filed of the four areas of knowledge provided by the programme.
We used our social media to promote Webinars for pharmacists and technicians, before and during the pandemic, with the industry and other stakeholders.
