To raise the ESN brand’s awareness amongst its members and discuss the importance of branding and streamlining communication inside the same organisation as well as respecting CI rules, in 2016. As I was involved in the Social Media Team of the ESN Communication Committee, I was responsible for creating a set of GIFs to promote the ESN Brand Package.
Each of them was a tutorialised path of how to reach the different brand materials and graphics (logos, official maps, etc.), and teaching the network how to use those folders to find whatever they needed.
Each of these used a famous brand’s slogan or similar, that is recognisable instantly by most people, in order to highlight the importance brand awareness has and how a strong brand identity (which is the Brand Package’s goal, since a streamlined communication and design means a stronger brand awareness) can make a big difference for us.
I have created a number of graphics with team members, from Social Media, to Corporate Identity, Gadgets, Video, for every team of the Communication Committee of ESN AISBL.
Highlighting, once again, the importance of education for a better communication strategy, we developed the #ComComTips, a set of weekly tips on the most diverse topics of communication strategy for ESN sections around Europe, from Corporate Identity Tips, Writing/Copyright Tips, Video Shooting/Editing Tips
In the Committee, we also did the work of motivating ESN sections by highlighting good practices and strategies in communication, such as creative posts or merchandising that we selected weekly and publicly acknowledged.
I was tasked with helping out in the campaign for the Network Care Team, another Committee inside ESN AISBL, that worked towards section relationships with ESN and any other network-specific issues or opportunities.
