This is part of a series of banner ads I made for HostelsClub to publish on the official website and partner websites, including one banner announcing a contest in partnership with the portuguese news outlet Viva!
One of our main focuses was planning communication, as well as posting on a number of social media channels, including Facebook and Instagram, this one being for the portuguese speaking countries. We used reaction as a game of This or That to improve interaction and reach.
Among other things on our social media were posts with curiosities about countries around the world, movie quotes, emoji country guessing games, and so on.
